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Since 1997 · From Bulgaria to the UAE
Our Story
SEMAVI — European Natural Beauty, Created in Bulgaria. Selected for the UAE.
A family company with Bulgarian roots, and the exclusive representative in the UAE for a selected group of Bulgarian and European natural cosmetics brands.
01 - Where it began
A family company, rooted in Bulgaria
Semavi is a family-owned company with a heritage rooted in Bulgaria and a passion for natural cosmetics.
Since 1997, we have been developing and manufacturing natural skincare, body care, and hair care products, combining the power of botanical ingredients with modern cosmetic science. Over the years, our products have become part of the daily beauty routines of many people in Bulgaria and across Europe.
Our journey has always been guided by one belief: beautiful skin starts with quality ingredients, thoughtful formulations, and genuine care.
02 - Why the UAE
What we were looking for, and could not find
During our visits to the UAE, we often found ourselves looking for the natural cosmetic products we trusted and loved from Europe. We realized that many people in the region were searching for the same high-quality, nature-inspired skincare solutions — products that provide hydration, nourishment, and a premium daily care experience.
This inspired us to bring our expertise, our Bulgarian heritage, and carefully selected natural cosmetics to the UAE market.
03 - Semavi today
What Semavi is today
Today, Semavi represents natural beauty products created with European quality standards. We carefully select products and brands that share our values — authenticity, effectiveness, natural ingredients, and respect for the skin.
Each product is carefully reviewed and registered according to UAE requirements, ensuring that customers can enjoy trusted natural beauty adapted to their lifestyle.
We select European natural cosmetics that bring hydration, care and a premium skincare experience to everyday life.
From Bulgaria to the UAE, Semavi connects botanical heritage, cosmetic expertise, and a passion for natural beauty.
The brands we represent
Ten brands, one standard
Semavi is the UAE home for a selected group of Bulgarian and European natural cosmetics brands. Every one of them is chosen the same way - for authenticity, effectiveness, natural ingredients, and respect for the skin.
A large part of our range is crafted by Hristina Cosmetics - a family-founded laboratory in Bulgaria's Rila Mountains with over 30 years of expertise. Its formulations are GMP/ISO certified, handmade with natural botanicals, and free from harsh synthetic chemicals. This is the journey those products take before they reach you.
01
It starts in the Rila Mountains
Bulgaria's Rila range is where the herbs and aromatic oils behind these formulas grow - clean air, high altitude, and a herbal tradition older than any of us.
02
Real botanicals, weighed by hand
Herbs, oils and extracts arrive as raw material and are measured for every batch. Nothing here is a fragrance stirred into a generic base.
03
A family laboratory, not a factory floor
Hristina Cosmetics has been formulating in the same laboratory for over 30 years, under GMP and ISO 22716 quality systems.
04
Filled, sealed, checked
Every batch is filled and checked before it leaves. That is what keeps the tenth jar identical to the first.
05
Registered for the UAE
Each product is reviewed and registered according to UAE requirements before it reaches our shelves - and yours.
Quality and compliance
Standards you can check
Produced under ISO 22716 (Cosmetic GMP) and ISO 9001:2015 quality management standards. That means controlled processes, consistent batches, and formulas you can trust — every time.
ISO 22716
Cosmetic Good Manufacturing Practice.
ISO 9001:2015
Quality management system.
Natural formulations
Botanical ingredients, free from harsh synthetic chemicals.
Registered for the UAE
Each product is reviewed and registered according to UAE requirements.
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Find your everyday ritual
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