SM Crystal
Adaptable to any skin type · 30 ml
★★★★★ 4.7 / 5 · 979 customer reviews
135 AED
One foundation. Different skin tones. One naturally perfected finish. Its adaptive formula is designed to work with the appearance of your own complexion, so there is no shade to choose.
Size
30 ml
1
The secret is in the adaptation
White cream
The foundation has a distinctive white cream appearance when first dispensed. As you apply and blend it into the skin, its adaptive pigments develop and adjust to the appearance of your complexion.
One foundation. Different skin tones. A finish that feels like you.
White when dispensed. Adaptive as you blend. Natural-looking once applied.
Why is it different?
Secret Foundation is designed to make it simpler.
Instead of relying on a traditional fixed shade, its adaptive formula helps the foundation blend with the appearance of your own complexion, creating an even and seamless-looking result.
What makes Secret Foundation different is its adaptive formula. From fair and light skin to medium, tan and deeper complexions, it is designed to adapt to different skin tones without the need to choose from a wide range of traditional foundation shades.
Designed for
One continuous range, not a row of shades to pick from. One adaptable foundation designed to work beautifully across different complexions.
Your skin, only more even
Secret Foundation helps conceal the appearance of imperfections while maintaining a lightweight and comfortable feel. Its formula combines hydration, buildable coverage and a soft matte effect, making it versatile enough for both everyday makeup and occasions when you want a more perfected look.
Build your ideal coverage
For a natural everyday look, apply a thin layer and blend evenly. For a more perfected appearance, gradually build the coverage in areas where you want more coverage. The formula is designed to blend easily and provide a long-lasting, natural-looking finish without a heavy or overly shiny appearance.
How to use
Pro tip: applying moisturizer before foundation can help create a smoother makeup application.
Skin-loving formula
Raspberry Seed Oil
Rubus idaeus
Helps condition and nourish the skin.
Rice Bran Oil
Oryza sativa
Contributes to a soft and comfortable skin feel.
Chamomile Extract
Chamomilla recutita
Traditionally valued for its soothing and skin-comforting properties.
Oat Extract
Avena sativa
Helps support a comfortable, conditioned skin feel.
Grape Seed Extract
Vitis vinifera
A plant-derived antioxidant ingredient.
Also in the formula
Sodium Hyaluronate
A form of hyaluronic acid that helps support skin hydration.
Pearl Powder
Contributes to a refined-looking complexion.
Ceramides
Important components of the skin barrier.
Zinc Oxide
Included as part of the formula.
Perfect for
Everyday makeup· Work· Travel· Events· Dinner· Special occasions· Natural makeup looks· Polished professional looks
Why you’ll love Secret Foundation
Adapts to the appearance of your skin tone
Suitable for different complexions from fair to deeper skin tones
Suitable for all skin types, including sensitive skin
Lightweight texture
Buildable coverage
Hydrating formula
Soft matte effect
Natural-looking finish
Helps create a smooth, even-looking complexion
Helps conceal the appearance of imperfections
Helps reduce the appearance of unwanted shine
Suitable for everyday and special-occasion makeup
Silicone-free
Sulfate-free
Made in the EU
Made in Europe
ISO 22716
Cosmetic Good Manufacturing Practice.
ISO 9001:2015
Quality management standards.
Selected, not made here
SEMAVI selects European cosmetics with a focus on quality, consistency and products that fit naturally into modern beauty routines.
Customer-favourite foundation
4.7/5
from 979 customer reviews
Secret Foundation is already a customer favourite on SEMAVI, giving shoppers strong social proof when choosing an adaptable everyday foundation.
One foundation. Your complexion.
30 ml · all skin types, including sensitive
